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Friday, June 13, 2008

The Promotion 

Mainstream comedies tend to be pretty loud affairs, quick and eager to flash some genitals and make some scat jokes to secure the most precious of commodities in a theater setting: the contagious belly-laugh. I think we can successfully credit (or blame, depending on your tastes) the Brothers Farrelly for the modern guffaw-fest, with emotional refinements brought in by the Judd Apatow posse and (God help us) Sex and the City. Everybody wins: the audience has a good, cathartic time, and big laff fests generate a lot of buzz, even if comedies are excluded almost by rule from any kind of awards recognition.

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