Monday, March 10, 2008
It seems surreal, but it’s true: IFC and Blockbuster Video have cut a deal. Blockbuster will carry the exclusive rights to rent and then sell IFC Films movies when they hit the home market. Blockbuster gets the first 60 days of release to rent the movie, and in that 60-day period the movies will not be available anywhere else, to rent or buy. After that 60-day period passes, any retailer can then sell the movie—but Blockbuster still retains exclusive rental rights for 3 years after street date. In theory, you will not be able to rent any IFC movie that hits DVD from any place besides Blockbuster until 2011. At the earliest.