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Wednesday, April 28, 2004

Making a difference. 

Steve Lieber over at Mercury Studios talks about comics activism:

Those of you who are interested in activism will get a lot more bang for your buck if you put your energy into supporting small press and self published titles. Let's say that a well-organized and sustained push could raise a book's sales by five hundred or a thousand copies. That's not enough to keep a corporate publisher from cancelling a moribund series. It simply doesn't represent a big enough slice of their expenses. But that same increase on a small press book makes an unbelievable impact. It can push a book out of the red and into the black, It can significantly increase the buzz on a title, making fence-sitting retailers more likely to order that all-important first copy, and most importantly, it can keep a cartoonist working on his or her comics instead of moving off to do commercial art.

Color me chastened, in regard to the GREAT LOSERS GIVEAWAY. However, my partners-in-crime and I had already decided to shift in this direction for the next Giveaway... just keep your eye on Near Mint Heroes on, oh, May 5th?

Something might show up.

(Dun dun!)

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