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Tuesday, March 16, 2004

X Marks the Fucking Spot. 

Sales Charts for February 2004.

So in the top ten, we have...

2 books with "Batman" in the title, and the only two books DC put in the Top 10.
4 books with "X" in the title, two of which are sequential issues of Uncanny X-Men.
3 books with "Ultimate" in the title.
2 books that deal with the Marvel universe at large.

The next ten spots begin and end with a Spidey title, and you start to see the less obvious choices insert themselves (Teen Titans, Supreme Power), as well as the first non-Big Two title (Transformers Generation One).

In the total Top 25, we have:

7 books with "X" in the title. (X-Treme has two in its title)
3 books with "Ultimate" in the title.
4 books that feature Spider-Man (don't forget Marvel 1602)
4 books that feature the Fantastic Four (ditto)
4 DC books, all of which feature Batman
6 books that feature Wolverine, including his solo book
5 books that "reimagine" a setting (Ultimate titles, 1602, Supreme Power, knock it up to 6 if you want to call Teen Titans a revamp of an old title)
1 book is based on an animated TV show/toy franchise from the 1980's

I'm starting to get the idea that while DC doesn't have the impressive numbers, they have the savvier strategy; sell those flagship titles like crazy to lay the funding groundwork for the smaller projects.

I like a lot of these books. I loves me some Batman. I think Supreme Power is one of the absolute best titles in print. But I can't look at that list and not be depressed. What this list tells me is that what people are buying now is essentially no different than what they were buying 10, 20, or even 30 years ago.

Sad.

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